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Advertising
How much should you spend on advertising?
This is
probably the most fundamental question with all advertising activity - what you
should sensibly invest in advertising. The answer to this is actually relatively
simple to calculate in many cases.
Here is a fictitious example which may help:
A client has a new service which is sold on their website. The service costs £5
to provide so long as 1,000 are sold. So in order for the client to break-even
he needs to sell his product for £5 and needs to achieve at least 1,000 sales.
An advertising agency is hired by the client and following their analysis the ad
agency recommends that the service can be sold for for £20 and 5,000 sales can
be achieved by investing £5 in each sale - this is an advertising budget of
£25,000. So, 5,000 sales bring in £100,000 of which £25,000 is advertising
cost, economies of scale make each product now cost £3 (from £5 when only
1,000 are sold) that's £18,000, total cost of sales is £43,000 - profit
£57,000. Without the advertising there are 1,000 sales at £10, cost of sales
is £5,000 - profit £5,000.
The above example highlights two factors to consider when setting advertising
budgets;
1. How many additional sales can be achieved by the advertising spend?
2. Can the product price be increased by advertising in a positive way to
increase the perceived value of the product.
If the advertising spend increases both sales and the price of the product
or service then the effective net cost of advertising can actually be free.
New ad agencies
We want
to be a showcase for new talent, if you are a new agency
and want to showcase your talents on this website please
email details to: showcase@advertising.uk-directory.co.uk
List of UK Ad
Agency Links
The Creative
Advertising Agency Ltd
G10 Waterfront Studios
1 Dock Road
Royal Victoria Dock
London E16 1AG
Tel: 0870 458 5218
Weblink: http://creativeadvertisingagency.com
«Full
service agency; integrated advertising, creative, marketing, media,
branding, on-line advertising, design and production services for video,
audio, print and on-line media. |
List of Recommended Advertising Agency links:
The Creative Advertising Agency
Source: The UK-Directory Search.
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The
Advertising UK-Directory will soon have thousands of links to
Advertising related information. We also plan to have hundreds of links to
information on getting a career in the UK Advertising
industry. You'll be able to use The Advertising UK-Directory to find
a job, an ad agency for your business, help on how to
successfully use advertising and marketing - please support this project.
If you can't find what you're looking for on this page
or by using the search box at the top of this screen you
can try searching Google below for lyrics:
The
Advertising UK-Directory will constantly be updated, so visit regularly. We will provide as much information as we can to help you to find
advertising information - keep visiting The
Advertising UK-Directory.
Our current Advertising Agency List:
141
Communications Ltd
London W2 - 0207 706 2306
23 Red
London W1B - 0870 013 0023
A Concept Ltd
London NW1 - 0207 267 9677
AMD Plc
London SW3 - 0207 351 7744
AMS Media Group Ltd
London WC1X - 0207 843 6900
APM CLR Ltd
London WC2N - 0207 240 0727
ART Publicity
London NW2 - 0208 455 7667
A W Media Ltd
London WC1B - 0207 278 7878
Abbot Mead Vickers Bbdo Ltd
London NW1 - 0207 616 3500
Abraham Ellis & Partners Ltd
London WC2E - 020 78368231
Acumen Partnership
London WC2B - 0207 4404300
Ad It Ltd
London WC1E - 0207 636 5326
Adgrafix
London N6 - 0208 347 2800
Adlink International Ltd
London W8 - 0207 368 3306
Advertising Warehouse Adhoc Ad.Solutions
London WC2E - 0207 836 2211
Alchemy
Communication Ltd
London W1S - 0207 851 9600
All Response Media
London EC1M - 0207 017 1450
Allied Media Partnership Ltd
London WC2B - 0207 6911800
Allison Mitchell Partnership Ltd (The)
London EC4N - 0207 248 7200
Allmond Partnership (The)
London WC2H - 0207 557 5858
Alphabet Advertising Ltd
London EC1V - 0207 490 7711
Apache Advertising
London WC2N - 0207 839 7222
Apex Media & Advertising Co
London W1S - 0207 4911838
Archibald Ingall Stretton
London W1T - 0207 4676100
Arkwright Ltd
London E1 - 0207 953 7899
Armando Testa Ltd
London W1D - 0207 851 4800
Aston & Hayes
London W11 - 0207 243 8561
Atlas Advertising Ltd
London W2 - 0207 262 8777
Atlas Key Media
London N7 - 0207 691 0760
Atticus Advertising & Marketing Ltd
London W1T - 0207 631 2021
Austin Barrett Brock Ltd
Keele - 01782 338988
Autograph Advertising Ltd
London EC1N - 0207 831 0565
Avocado Media
London N1 - 0207 226 9177
Axicom Create
London W6 - 0208 600 4640
BBA Active Ltd
London NW6 - 0207 625 7575
BLM Media
London W1F - 0207 437 1317
BMB Advertising Ltd
London WC2B - 0207 2404133
BMP Ddb Ltd
London W2 - 0207 258 3979
BPS Direct
London W1W - 0207 580 6111
BSA International Ltd
London EC2V - 0207 600 3232
BSP Creative Ltd
London W1U - 0207 535 5040
Banner Corporation plc
London SW10 - 020 7349 2200
Barefoot
London W1F - 020 7439 3078
Barnet Williams Partnership Ltd
London WC1R - 0207 4042525
Bartle Bogle Hegarty
London W1B - 0207 734 1677
Bartlett Scott Edgar
London EC2A - 0207 562 5700
Bates UK
London W2 - 0207 262 5077
Bean Andrews Norways Cramphorn Ltd
London W1B - 0207 437 5552
Bear Design Ltd
London W1F - 0207 287 8416
Beaumont Knowles Advertising Ltd
London EC1V - 0207 253 0374
Beehive Marketing & Design
London EC1R - 0207 713 7853
Bernard Hodes Advertising
London N1 - 0207 551 4794
Billington Jackson Advertising Ltd
London SW3 - 0207 351 0006
Bite
London EC1V - 0207 253 2500
Blinc
London W1S - 0207 259 0542
Blowfish Advertising Ltd
London W1U - 0207 487 5588
Brader Perryman
London W1S - 0207 851 7500
Brand Connection
London SW1V - 0207 493 1616
The Brand Counsel
London W1D - 0870 011 3955
Brand Development Co (The)
London WC2E - 0207 497 9727
Brass Monkey
London W1F - 0207 494 4411
Brian Clarke Media
London N1 - 0207 837 6677
Buckmans
London WC2H - 0207 968 4100
Bucknall & Massons
London W1G - 0207 487 3272
Burkitt Ddb
London WC2B - 0207 783 1455
C&H Creative Ltd
London WC2E - 0207 240 9969
CIA Conzept International Ltd
London SE1 - 0207 633 0008
CVA Media Ltd
London EC1V - 0207 251 4204
Cabbell Publishing Ltd
London SW19 - 0208 971 8450
Cade Partnership
London SW6 - 0207 6108530
Campaign Management Ltd
London EC1M - 0207 253 9415
Campbell Doyle Dye
London NW1 - 0207 483 9800
Capital City Media Ltd
London EC4A - 0207 9369097
Cavendish Knight
London W1S - 0207 290 2694
Cavendish Media Ltd
London E1 - 0207 377 2424
Channel Bay Ltd
London EC1A - 0207 236 5566
Charlotte Street Agency
London W1T - 0207 637 3661
China Advertising
London NW1 - 0207 3883388
Chung Partnership (The)
London W1T - 0207 3234121
Cicero
London W1F - 0207 494 4532
Claydon Heely Jones Mason
London SW11 - 0207 675 9000
Clemmow Hornby Inge Ltd
London W1F - 0207 025 8989
Clockwork IMC
London W4 - 0208 994 7850
Clockworx Design
Bournemouth 01202 865115
Cloth Court Communications
London EC1M - 0207 251 6400
Coltman Media Co (The)
London WC2N - 0207 930 2516
Communications Unit Ltd (The)
London EC1M - 0207 566 0055
Conrad Advertising Ltd
London N14 - 0208 920 9000
Contra Integrated Services Ltd
London W1F - 0207 292 3939
Copeland-Charrington Ltd
London SE1 - 0207 407 0440
Corporate Media Solutions Ltd
London W1B - 0207 4130124
Craig Jones
London W1B - 0207 7341650
«Creative
Advertising Agency Ltd (The)
London E16 - 0870 458 5218
Cuba UK
London W1W - 0207 637 3786
Cunning Stunts
London EC1N - 0207 691 0088
DFGW
London W1F - 0207 734 5888
DLCF Integrated
London W1W - 0207 637 5446
DLKW
London WC2E - 0207 836 3474
DP Global Media
London W1F - 0207 478 2880
DWS Advertising
London E1 - 0207 247 1303
D'arcy
London W14 - 0207 751 1668
Da Costa & Co
London WC1E - 0207 916 3791
David Knight Advertising
London W1W - 0207 636 6992
David Wood & Associates Ltd
London WC1B - 0207 833 3222
Dekko Ltd
London W1T - 0207 631 1266
Dewynters Plc
London WC2H - 0207 321 0488
Doner Cardwell Hawkins
London WC1N - 0207 734 0511
Doremus & Co Ltd
London W1T - 0207 419 4000
Draft Worldwide
London SW1X - 0207 589 0800
Drewery's
London EC1N - 0207 405 9333
Drum Resourcing Communications
London EC1N - 020 7242 6250
Ellison Communications Ltd
London E14 - 0207 510 5900
Elmscott Advertising Ltd
London N1 - 0207 359 7789
Equinox Communications
London W1T - 0207 580 0186
Essential Media Advertising Co Ltd
London EC1N - 0207 405 7577
Euro RSCG Healthcare
London WC1V 7AA - 0207 379 3991
Euro RSCG WNEK Gosper
London WC2H - 0207 240 4111
Euston Digital Ltd
London EC4N - 0207 5567023
Eyeconomy Ltd
London EC4V - 0207 618 9018
FMG Ltd
London SW6 - 0207 731 6461
Factory Studios
London W1W - 0207 612 8181
Fallon
London W1F - 0207 494 9120
Farm Communications Ltd
London NW1 - 0207 428 1300
Farnish & Co Ltd
London W1G - 0207 4363520
Fashion Connection (The)
London W8 - 0207 376 0230
Faulds
London W1W - 0207 908 7510
Fenning Lovatt Partnership Ltd
London EC1V - 0207 251 6802
Financial Marketing Corporation Ltd
London EC1V - 0207 253 6172
First City Advertising Ltd
London W1T - 0207 4367020
Flame
London W1F - 0207 4949491
Floyd Advertising Ltd
London SW1V - 0207 233 6080
Four by Four
London N1 - 020 7684 8229
Fourhead
London SE1 - 0207 721 7683
Fox Kalomaski
London W1T - 0207 691 8090
Frontline Media Ltd
London W1W - 0207 436 4080
G&P Advertising Ltd
London WC1V - 020 7831 3121
GPM Concept Ltd
London NW10 - 0208 963 9161
Generation Media Ltd
London W1W - 0207 637 1111
Glue London Ltd
London E2 - 0207 739 2345
Good Ideas Ltd
London W1K - 0207 409 1129
Good Results Advertising Ltd
London W1G - 0207 499 8957
Gould & Portmans Ltd
London WC1V - 0207 831 3121
Gregory Wood BBVS Ltd
London W1G - 0207 409 2141
Grey Matter Communications Ltd
London W1W - 0207 072 2320
Grey Retail
London W1W - 0207 734 1640
HDM Agency
London SW1Y - 0207 321 2227
HHCL & Partners
London W1W - 0207 436 3333
Hakuhodo (UK) Ltd
London W1G - 0207 583 9000
Handley Kuester Ltd
London SE24 - 0207 733 8947
Harrison Laws
London W1F - 0207 292 1255
Harrison Troughton Wunderman
London NW1 - 0207 611 6333
Highpoint Advertising Ltd
London EC1V - 0207 253 8808
Hobo Partnership (The)
London W1F - 0207 434 2907
Hudson Wright Associates
London W1T - 0207 436 8673
I - Level Plc
London SW1P - 0207 340 2700
ICIS
London EC2A - 0207 417 0242
Ideas Unlimited
London SW11 - 0207 738 1900
Illumination Ltd
London W1F - 0207 287 2276
Immaculate UK Ltd
London W4 - 020 8987 8900
Immediate Sales Co (The)
London W1F - 0207 544 3716
Inferno Ltd
London W1F - 020 7292 7070
Innovation Advertising (UK) Ltd
London WC2H - 0207 497 0255
Integrated Communication Ltd
London WC1N - 0207 430 1222
Interaction Media
London WC1B - 0207 843 6400
Intermediate Ltd
London W1D - 0207 439 7161
JDi Integrated Advertising Ltd
London W6 - 0208 563 1414
JKLM Ltd
London EC1M - 0207 251 4200
JWT Specialised Communication
London SW1X - 0207 656 7000
Jenny's Store
London W1W - 0207 436 5902
John Ayling & Associates
London W1D - 0207 439 6070
Johnson Agency (The)
London W1W - 0207 323 4545
Joshua Agency Plc
London W1T - 0207 453 7900
Juice CSL
London W1W - 020 7637 9497
Just Media Ltd
London SW9 - 0207 737 8000
KBW Advertising
London W1W - 0207 631 8430
KDM Advertising
London SW18 - 0208 874 8218
KHWS Ltd
London W1F - 0207 734 1656
Keith Shafto & Associates
London W1F - 0207 439 6996
Khemistry
London W1F - 0207 437 4084
Kingsway
London SE1 - 0207 410 8400
Kitsch
London WC1N - 0207 831 7602
Laderman Publicity Ltd
London W1W - 0207 323 5678
Launch Pad UK Ltd
London W1U - 0207 487 4664
Lavery Rowe Advertising Ltd
London SE1 - 0207 378 1780
Leagas Delaney Partnership Ltd (The)
London WC1E - 0207 758 1758
Lee Golding Advertising
London W1W - 0207 436 7910
Legal & Public Notices Advertising
London N12 - 0208 343 9777
Leo Burnett Ltd
London SW3 - 0207 591 9111
Liberty Advertising
London SE20 - 0208 676 9809
Loz Simpson Advertising
London WC2H - 0207 836 5600
Luxford Advertising Ltd
London WC2B - 0207 831 3636
M&C Saatchi
London W1F - 0207 543 4500
M&H Communications Ltd
London W1F - 0207 437 7206
MBA Ltd
London W1D - 0207 309 7200
MGA Advertising
London SW1P - 0207 340 1900
MHM Grax
London WC2E - 0207 240 7767
MJF Advertising & Marketing Services
London SW18 - 0208 870 9666
Maning Gottlieb OMD
London W1H - 0207 470 5300
Mar-Com
London W1T - 0207 436 5335
Marketing Agency (The)
London EC1M - 0207 336 0000
Marketing Machine (The)
London E14 - 0207 512 3456
Martin Waxman Associates Plc
London EC1M - 0207 253 5500
Masius
London W14 - 0207 828 8080
Maverick Advertising & Design Ltd
London SE1 - 0207 378 6969
May Winfield & Associates Ltd
London SE10 - 0208 694 2727
McCann Bainbridge Eddy Ltd
London W5 - 0208 840 7000
McCann Erickson Advertising Ltd
London WC1N - 0207 837 3737
McCutcheon & Norveil Consultancy Ltd
London WC2E - 0207 379 6373
Mears Ash
London SW6 - 0207 381 6022
Media Connections Ltd
London SW1V - 0207 834 0900
Media Incorporated Ltd
London W2 - 0207 221 7292
Media Insight
London WC2N - 0207 969 4141
Media Junction
London W1D - 020 7434 9919
Media Options Ltd
London W1D - 0207 734 2442
Media Shop Ltd (The)
London SW1Y - 0207 766 5000
Media Universal Services Ltd
London E14 - 0207 538 5505
Media Vehicle (The)
London W1F - 0207 292 6830
MediaCampaign Services
London WC2H - 0207 389 0800
Mediahead Communications Ltd
London W1F - 0207 292 4000
MediaMedia
London SW1W - 0207 630 0978
Mediawise
London WC1A - 0207 419 8800
Medicine Man Ltd
London W1G - 0207 009 2010
Meditech Media Ltd
London EC3R - 0207 398 0500
Mercieca Advertising Co
London W1H - 0207 724 0924
Mercier Gray Ltd
London WC2E - 0207 420 7900
Michael Page
London WC2B - 0207 239 9330
Middle East International Advertising
London SW3 - 0207 823 8553
Miles, Calcraft, Brigginshaw & Duffy
London W1D - 0207 5342626
Milk
London EC2A - 0207 7295822
Mind The Gap Communications Ltd
London WC2H - 0207 240 9997
Mindshare
London WC2N - 0207 9694040
Mitchell Patterson Grime & Mitchell
London W1B - 0207 734 8087
Mongoose Media Ltd
London NW6 - 0207 306 0300
Mortimer Whittaker O'Sullivan Advertising
London WC2E - 0207 379 8844
Mother Ltd
London EC1V - 0207 689 0689
Motive Communications Ltd
London W1F - 0207 453 4444
Mustoe Merriman Herring & Levy
London WC2H - 0207 379 9999
Nest Ideas Agency
London W1W - 020 7631 1254
Nixon Tidball Advertising
London WC2 - 020 7240 9795
Norris Lincoln Adcom Ltd
London WC2R - 0207 497 5055
Nucleus Creative Consulting
London E14 - 0207 515 1626
OMD Ltd
London W2 - 0207 2584082
Odiorne Wilde Narraway & Partners
London W1W - 0207 9300432
Oracle Advertising Services Ltd
London W1W - 0207 491 3141
Oxigen Ltd
London SW1A - 0207 321 6040
Oxygen Creative Solutions Ltd
London W12 - 0208 743 7944
PCR
London W1F - 0207 437 0713
PPM Ltd
London SW6 - 0207 3816609
Paling Walters Targis
London SE1 - 0207 840 7444
Park Human Resources
London W1B - 0207 636 1111
Partners Andrews Aldridge Ltd
London WC1E - 0207 462 1940
Pawson Media Ltd
London WC1V - 0207 405 9080
Peter Kane & Co Ltd
London WC2E - 0207 240 4389
Pi Media Communications Ltd
London W1F - 0207 2875727
Pinword Ltd
London SE19 - 0208 766 6777
Piper Agency (The)
London SW6 - 0207 610 8585
Profero Ltd
London N1 - 0207 700 9960
Proximity London
London NW1 - 0207 298 1000
Ptarmigan Media Ltd
London SE1 - 0207 231 0014
Pulse Group Ltd (The)
London N1 - 0207 288 8000
Pure Media
London WC2A - 0207 8612525
QRBT
London SE1 - 0207 744 6245
RPE Media
London WC1A - 0207 089 1400
RPM3 Marketing Ltd
London W1F - 0207 434 4343
Radio Works
London EC1R - 0207 4907789
Rainmaker Advertising Ltd
London W1T - 0207 291 0980
Red Box Agency Ltd (The)
London EC1M - 0207 253 8686
Red Media Ltd
London W1J - 0207 437 0633
Repier
London W1T - 0207 369 8000
Response Advertising International Ltd
London EC2A - 0207 729 3207
Riley Advertising Ltd
London EC4A - 0207 353 3223
River Advertising
London SW14 - 0208 876 7162
Roose & Partners
London WC1X - 0207 831 7400
RZED Ltd
London W1T - 0207 436 8747
ST & MP
London WC2H - 020 7240 5757
SWK
London W1T - 0207 637 6800
SaatchiI & Saatchi
London W1A - 0207 636 5060
Salmon Agency (The)
London SW11 - 0207 967 7967
Satellite (Green / Ethical / CSR Specialists)
London WC1X - 0207 239 4913
Scholz & Friend - London EC1M - 0207 9614000
Scootamedia
London WC2B - 0207 692 7764
Scottish & Irish Radio Sales
London SW8 - 0207 819 4200
Senior King Ltd
London W1D - 0207 734 5855
Seriously Bright
London W1F - 020 7494 2677
Smees Advertising Ltd
London W1U - 0207 486 6644
Sold Out Advertising
London N1 - 0207 704 0409
Soul Ltd
London W1S - 0207 292 5999
Spirit Advertising Limited
London SE1 - 0207 620 6800
Spirit IC
London SE1 - 020 7378 0000
Springer & Jacoby UK Ltd
London EC1V - 0207 863 9716
The Square Advertising Agency
London W1D - 0207 851 4848
Squires Robertson Gill Ltd
London W1G - 0207 323 0343
Strategic Advertising Ltd
London SW11 - 0207 228 8800
Stratton Advertising
London SW3 - 0207 838 5000
Street Signs Ltd
London N19 - 0207 281 2333
Student XS
London SW6 - 0207 371 7272
Sudler & Hennessey
London W1T - 0207 307 7800
Symington Co (Ltd)
London WC2H - 0207 240 0088
TBWA GGT Direct
London W1D - 0207 439 4282
TB Wilkinson Creative Communications
London SE3 - 0208 858 7000
TCS Advertising Ltd
London WC1V - 0207 420 1800
TMP Worldwide
London E4 - 0208 527 6100
TMW Ltd
London SW3 - 0207 349 4000
TSJR
London N1 - 0207 684 8181
Tactical Co Ltd (The)
London SE1 - 0207 940 5333
Target N M I - London W1T
0207 462 5800
Targeted Television Media
London EC1R - 0207 490 0924
Taxi Advertising Ltd
London WC2N - 0207 872 5407
Teamspirit Ltd
London WC2H - 0207 438 9400
Tempest Consulting Ltd
London E14 - 0207 345 3770
Thane Direct
London W1T - 0207 580 6110
Thirtythree Ltd
London WC1N - 0207 4043323
Thoburn Associates
London EC1M - 0207 251 0886
Thoroughbred Advertising
London SE1 - 0207 231 4899
Thorpes Advertising
London N12 - 0208 445 7862
Tomlin Bean Associates
London W1W - 0207 886 0640
Tonic Health
London W1T - 0207 436 0055
Total Media Ltd
London W8 - 0207 937 3793
Toybox
London WC2B - 0207 836 0002
Travelling Media
London W1J - 020 7659 5567
Triangle Communications Ltd
London W1T - 0207 637 0322
Tugboat Agency
London W1T - 0207 436 4433
Unanimis Consulting Ltd
London W1F - 0207 255 8040
Underground BLC
London SE1 - 0207 401 3444
Unison Media Ltd
London SE1 - 0207 378 3420
Virtuad Ltd
London E8 - 0207 684 8385
Vive Potterton Ltd
London EC4Y - 0207 353 0444
Voodoo Agency
London SE1 - 020 7620 6866
Walker Media Ltd
London W1T - 0207 447 7500
Walsh Trott Chick Smith
London W1T - 0207 907 1200
Wand Agency
London WC1R - 0207 269 9500
Wieden & Kennedy (UK) Ltd
London W1W - 0207 299 6800
Wilding McArdle Wilson
London EC1N - 0207 203 6200
Willox Ambler Rodford Law Ltd
London WC1X - 0207 400 0900
Wings Media
London WC2B - 020 7849 3300
Wood Brigdale Nisbet & Robinson Ltd
London SW1X - 0207 591 4800
Work Communications Ltd
London WC1E - 0207 462 4000
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